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Post by account_disabled on Mar 10, 2024 9:04:09 GMT
The mass adoption of social media has undoubtedly revolutionized the music industry, the way labels work and the way artists communicate. It has certainly revitalized an industry which, more than any other, had suffered from the new internet rules. It is more difficult to understand whether the opportunities offered to the industry have extended to all musical genres. First of all, what has changed in recent years is the way of discovering and enjoying music. The latest IFPI report, the organization representing the global recording industry, gives a good snapshot of the Italian situation in the first months of 2021.
Music consumption in our country is equal to an average of 19.1 hours per week, growing India Mobile Number Data rapidly compared to 16.3 hours in 2019, probably also due to the pandemic which forced us to stay at home. The relevant fact is that most of the listening hours spend on social media. According to the data, 24% of people listen to music through video streaming services (i.e. YouTube), 11% do so thanks to short videos (so TikTok first and foremost), 2% use other social media. Another significant portion of listening comes from audio streaming services (17% premium and 12% free) and from the radio (17%) which maintains its listening convenience while on the move.
Social media: challenges for artists and record companies Therefore social media have changed usage habits and consequently also transformed the recording industry and the behavior of its main players. Thanks to social media, artists have gained the possibility of shortening the distance from fans and cultivating an ongoing relationship and not just around the time of the release of an album or the start of a tour. Today it is easy to see musicians talking about their daily lives in an Instagram story or improvising a piece for the pleasure of entertaining fans. Newcomers start from the web to build their own social capital to "bring as a dowry" to the label that will contract them. The best known, however, use social media to strengthen the character built together with the label or to express themselves without filters, perhaps talking about politics (often making life difficult for their record company).
Music consumption in our country is equal to an average of 19.1 hours per week, growing India Mobile Number Data rapidly compared to 16.3 hours in 2019, probably also due to the pandemic which forced us to stay at home. The relevant fact is that most of the listening hours spend on social media. According to the data, 24% of people listen to music through video streaming services (i.e. YouTube), 11% do so thanks to short videos (so TikTok first and foremost), 2% use other social media. Another significant portion of listening comes from audio streaming services (17% premium and 12% free) and from the radio (17%) which maintains its listening convenience while on the move.
Social media: challenges for artists and record companies Therefore social media have changed usage habits and consequently also transformed the recording industry and the behavior of its main players. Thanks to social media, artists have gained the possibility of shortening the distance from fans and cultivating an ongoing relationship and not just around the time of the release of an album or the start of a tour. Today it is easy to see musicians talking about their daily lives in an Instagram story or improvising a piece for the pleasure of entertaining fans. Newcomers start from the web to build their own social capital to "bring as a dowry" to the label that will contract them. The best known, however, use social media to strengthen the character built together with the label or to express themselves without filters, perhaps talking about politics (often making life difficult for their record company).